How does your logo design influence purchase decisions? Do you know? Do you even care? If the answer to these questions is yes then this article on how your logo design influences purchase decisions will be of interest to you. I’ll cover several studies that illustrate how people make snap judgments about brands based on logo design, and reveal how incorporating certain features in your brand’s logo will positively affect consumer impressions of your brand and positively influence purchase decisions.
The Psychology Behind Colors
How Your Logo Design Influences Purchase Decisions When picking colors for a company’s logo, the color combinations that are chosen can mean different things to customers. Psychology research has shown that the color blue inspires feelings of peace and trustworthiness. Because of this, an ad that employs a lot of blues might attract less cautious buyers. In contrast, yellow is an attention-grabbing color and its usage often makes people feel cheerful or worried.
The Psychology Behind Font
It’s important to consider the psychology behind font when creating a logo. The shape of the letters and what it says about your company can affect how people perceive the message conveyed by your brand. Fonts can be vastly different, but they each send an important message: some are youthful and energetic while others are thought-provoking and bold. When selecting a font for a company’s name, think about which aspects of their
business would be enhanced or diminished by using one over another.
Choosing an Appealing Color Palette
Different colors evoke different feelings in people. It’s important to choose colors that have meaning and speak to who you are as a company. It’s also important to use colors that contrast enough with each other so they don’t
blend together on the screen.
Choosing the Right Font
Did you know that type fonts actually change the perceived meaning of a word based on associations with various forms of typography? Sometimes, this is good and enhances the overall meaning of a sentence. Other times, it can completely derail the meaning or prevent readers from taking in any meaningful content at all. The typeface alone will not affect a reader’s understanding but is often interpreted as an implicit statement about the designer’s intentions for how the content should be read.
Creating a Unique Identity
First and foremost, it is important to remember that logos are an integral part of a company’s identity. A logo establishes a specific brand in the minds of the consumers and helps them remember your company when they see it in stores. So, when thinking about designing a logo for your company, there are some points to keep in mind.
The Importance of Facial Recognition in Logos
Believe it or not, your logo is probably the most recognizable aspect of your company. Nearly 80% of buyers said that the first thing they do when deciding to make a purchase is to study the product’s packaging in detail.
This includes scrutinizing all forms of branding, from packaging and labels to slogans and logos. So how does one go about designing a logo for a company in order to increase its sales? The answer lies in facial
5 Common Logo Design Mistakes
Selecting a logo can be difficult, with so many things to take into consideration. Choosing the right font, using the appropriate color scheme, and most importantly making sure it’s easily readable. All of these elements are
essential in designing a high-quality business identity that communicates clearly. But there are also other aspects of your logo design that could impact potential customers’ purchasing decisions on a subconscious level.
3 Ingredients for an Effective Logo
In designing a logo, there are three ingredients that can enhance an already good design and bring it to the next level. These three ingredients are the typeface, color scheme, and iconography. The typeface is an easy way to allow your company name to pop off of any surface, whether it be a banner or sticker.
What Makes an Excellent Corporate Identity? It is important to have a corporate identity in the form of a logo or branding that is functional, accurate, and symbolic. We need our customers to be able to easily identify who we are with as little as a glance at our logos. With that being said, it is imperative that you keep your logo and branding up-to-date with current times so that you don’t fall behind the competition.