Although the term “digital marketing” may appear vague, the underlying ideas are actually pretty simple. digital marketing encompasses all marketing that happens via digital channels – from email to social media and everything in between. This includes strategies like search engine optimization (SEO) as well as social media strategies like Facebook advertising and Google AdWords campaigns.
As you can imagine, there are countless benefits to digital marketing – and not just for marketers! Keep reading to find out what digital marketing is and why it’s important for every business owner to embrace the concept of digital marketing today.
Defining digital marketing
A lot of people think of digital marketing as online advertising, but it’s really so much more than that. In fact, using online ads to promote your business is just one part (and perhaps a fairly small part) of a larger, holistic approach to online marketing. Digital marketers leverage search engine optimization (SEO), social media, email newsletters, and all tactics that are less expensive and far more scalable than traditional forms of advertising like TV commercials or print ads.
How digital marketing works
So how do advertisers get your attention online, anyway? It depends on who you are. If you’re a retail shopper, they want to reach you when you are in-store making purchases. If you’re a travel fanatic, they want to catch your
eye while you’re planning a trip (online or off). And if your livelihood depends on those precious clicks—as with paid search ads—they want to put their message right in front of your face at just the right moment.
Examples of digital marketing in action
Today, more than ever before, businesses are striving to advertise their products online. In addition to magazines, newspapers, billboards, and bus stops, businesses can now create ads specifically for search engines (e.g., Google), social media outlets (e.g., Facebook), and news aggregators (e.g., Yahoo). The increased accessibility of online advertising makes sense, after all, there are billions of people around the world who log on to Google every day in hopes of finding new products or services they never knew existed before.
Digital marketing refers to any promotional method that uses digital technology for delivering messages, content, and products. In the end, it’s about boosting visibility and making your business more appealing to potential customers through online marketing. digital marketing is important because of how broad its reach is.
Concerns over rising expenses and slowing growth rates have many businesses looking towards digital marketing as a possible solution. Nurturing an online presence can be an incredibly effective way to gain new referrals and customers, while simultaneously reducing marketing costs. However, following these best practices will increase the effectiveness of your digital marketing campaign, no matter what industry you’re in.