Digital Marketing

How to get started with guest posting and why it’s important


Guest posting is one of the most important things that you can do to grow your business or brand online. It’s not easy though, because it requires you to get in touch with influencers on other blogs and websites and have them publish your content on their platforms. If you’re not sure where to start or if this seems like too daunting of an undertaking, then this guide will help walk you through the steps of guest posting so you can do it right and reap all of the rewards.

1. Plan your first few weeks

Guest blogging is a powerful way of getting your content in front of new audiences. If you’re just starting out as a writer, don’t underestimate how difficult that can be.

2. Preparing for the pitch

Before you pitch an editor, make sure you have something useful to say. You should have researched his or her website in advance and found one or two stories relevant to your expertise that you can comment on in a way
that will be interesting for readers.

3. Finding high-quality blogs to guest post on

When searching for new guest post opportunities, you need to make sure that you’re not only writing for reputable blogs (which means a solid Domain Authority) but that they also provide a great platform for your content. Look at what other writers have published on their sites in order to ensure that your topic is relevant, and take a look at how those posts did in terms of traffic and shares. This will give you an idea of whether or not your articles are a good fit.

4. Writing your guest posts

I’m going to assume that you have a niche, relevant topic in mind. If not, go back to steps 1 through 3. Once you have a niche picked out, it’s time to write your post. You can come up with an outline of what you want your post
to look like first or just dive right into writing; I recommend doing some research on other posts in your niche so that you don’t try and reinvent everything.

5. Getting published on top sites

No matter what you do, you need a strong online presence. Whether you’re an entrepreneur trying to promote your business, or a freelance designer hoping to drum up more clients, creating a website for yourself and publishing articles on popular sites is key. Don’t limit yourself just yet though – start off by writing some great content that people would want to read, then post it on sites like Medium or LinkedIn Pulse.

6. Getting traffic from your articles

You don’t have to become an expert on your topic overnight. In fact, you should expect a gradual increase in traffic over time as you work on your site and network with others who are interested in your topics. Take time each day for one or two hours of writing new content, commenting on other people’s sites, and answering questions.


Guest posting can be an arrangement that benefits both you and the blog owner, but it’s important that you follow through on your end of the deal. This includes writing content based on their topic and giving them the right to publish it. If you’re looking to build a portfolio or get your name out there into the world, guest posting is certainly the way to go. Just make sure that you have a plan before you start your campaign, and make sure to see it through despite any difficulties or setbacks.

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