Restaurant qR code menus owners are becoming increasingly concerned with their business’s environmental impact and their contribution to the global warming crisis. According to a recent survey, 40% of restaurant owners feel that environmental issues pose the greatest threat to their restaurants’ future success.
Fortunately, there are many things you can do as an entrepreneur in the restaurant industry to help your business be more environmentally friendly and ultimately more profitable as well. The best place to start? Your menu! This guide will show you how to use QR codes in your menu design so that your customers can make their dining experience eco-friendly too.
1. The Full Story
QR codes have been around for years, but they’re becoming increasingly popular in today’s modern society. What exactly is a QR code? It’s like a barcode. But instead of indicating price and product information, QR codes
can be scanned by smartphones that are programmed with special software.
When a person scans a QR code with his phone, it leads him to an online website or other sources of information—for example, maps or directions.
2. What are QR Codes?
QR code menus are 2D barcodes that can be read with an app or scanned by a smartphone. A QR code is more complex than a 1D barcode and contains way more information, such as web URLs and contact information. An
advantage of QR codes is that they’re capable of holding up to 4,296 alphanumeric characters, so any amount of data can be encoded into them.
3. What do customers get out of it?
QR codes enable your customers to access a lot of information in a very efficient manner. By placing QR codes next to menu items, you allow them quick access to all sorts of helpful information about that dish. This can give
your customers more confidence about what they are ordering and lead them towards healthier food choices.
4. How can I implement it in my restaurant?
If you want your restaurant to be greener, QR codes are a great way to get started. QR codes can help make your restaurant sustainable by encouraging customers and employees alike to think about how they’re using energy and resources. If you’re interested in implementing a plan like yours, here are three simple steps.
5. The Challenges
Its clear restaurants have a problem when it comes to waste management. With nearly 20% of all food made in America going uneaten, it’s time for something sustainable. QR codes in your restaurant can help you save money and reduce waste by allowing customers to pick what they want from a menu on their phones before ordering.
6. Final Words
We may not have been thinking of it before, but everything we do is focused on leaving our planet better than how we found it. For people in the future, however for our own. Regardless of how large or little your business is, you can add to a more economical tomorrow. And that’s what needs to be done in order for us all to live together in harmony.
Conclusion: While QR codes are a great (and even fun) new technology, they certainly aren’t going to be popular with every audience. Especially not older patrons. With that in mind, it’s probably best to avoid putting QR codes on items that don’t fall under the “fun and trendy” category.
It would be best to limit them to food items most people will recognize right away, so no need to include an explanation of what a QR code is or how it works (or else risk offending your other guests).
As for your wait staff, if you have any older servers still learning the ropes, then you may want to hold off on this for another year or two. As more younger generations enter the workforce and join the ranks of management, though, waiters are bound to get more experience dealing with this type of thing…so maybe they’re ready now? We’ll just have to wait and see.